Who
What are we?
NBC is a Canadian brand founded by Eric Boucher and Mathieu Pouliot, two outdoor, hunting and fishing enthusiasts. The company's philosophy is to design and develop outdoor products and accessories based on tests and observations in the field! With the experience we have acquired in the outdoor industry over the years, we knew exactly what we wanted and it is with determination that we made the commitment to design technical, comfortable and performing products. As a result, we are proud to offer you a line of clothing andaccessories that will support you during your most extreme outings in the backcountry, no matter what the conditions! Our passion, dedication, experience and intensity are reflected in all our products.
Designed by enthusiasts for enthusiasts!
Eric Boucher
Founder - Owner - Chief Designer
Born in Abitibi in Northern Quebec, Eric's passion for outdoor activities took root in the Back Country at the 48th parallel.
A lakeside resident for the past 30 years, nature is where he feels most comfortable. He practices a multitude of activities such as canoeing, sea kayaking, mountain biking, wilderness camping and hunting. He has developed a technical expertise for outdoor equipment.
Going beyond the limits with lightweight, high-performance and durable equipment is Eric's mindset.
Mathieu Pouliot
Founder - Owner - Lead Developer
A hunting "maniac" since childhood, Mathieu developed an interest in big-game hunting precisely in 2000, when moose and deer hunting was crowned with success.
Since that day, he has never missed an opening! One thing leading to another, hunting has become an integral part of his life, so much so that it has become a profession. As a cameraman, editor, guide and animator, Mathieu is devoted to this magnificent sport which has led him to surpass himself at every level of his life. Hunting is his life, what he likes most is to discover new kinds of hunting and game that we did not know!
Live to hunt, hunt to live!
